Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

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Click-to-message ads

Move your target audience down the funnel by driving engagement and high-intent conversations in their LinkedIn inboxes.

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How do click-to-message ads help me?

Grab your audience's attention

Hook your audiences' attention in their feeds with a capitvating message, image, and call-to-action button (CTA)

Illustration representing grabbing attention

Drive high-intent conversations

Reach prospects with a customized message when they’re ready to engage

Illustration representing driving conversations

Move audiences down the funnel

Move your audience down the funnel with messaging experience they can customize to their stage of the buyer journey

Illustration representing moving audiences down funnel

How click-to-message ads work

A simple, engaging two-step process allows your audience to interact with your brand on a deeper level

Capture their attention

Step 1: Utilize a powerful image and message on your ad to get your audience's attention in-feed and interested in clicking your call-to-action (CTA) button.

Illustration representing capturing attention

Engage in conversation

Step 2: By clicking your CTA, interested members are driven to a conversation with your business in the Focused tab of their LinkedIn inbox.

Now in conversation, members can interact with selected CTA buttons that guide them to take a specific desired action, like visiting your brand's website, or requesting more information on your offering..

Stay Relevant

That's it! Even after members exit out of the click-to-message ad, they can revisit the message within the Focused tab of their LinkedIn inbox.

Illustration representing staying relevant

How to get started with click-to-message ads

A simple quick-start guide to create your first click-to-message ads.

In Campaign Manager, edit an existing campaign leveraging the website visits or lead generation objective, or create a new one.

Add an image and text, choose a call-to-action, and select "Conversation" as your destination. Ensure your conversation asset has a Lead Gen Form if using the lead generation objective.