Denise Karkos

As chief marketing officer, Denise Karkos is responsible for the overall management of TD Ameritrade’s marketing to the long-term investor, trader and advisor segments. Specific functions that she oversees include segment strategy, brand and advertising, social media and content marketing, marketing analytics and operations. Previous experience at TD Ameritrade includes managing director of brand and advertising and managing director of retail segment strategy.

Prior to joining TD Ameritrade in 2010, Karkos spent four years with TD Bank, as the senior vice president of marketing planning, where she managed multiple bank acquisitions including Commerce Bank, which doubled the firm’s footprint.

With more than 20 years of experience, Karkos has held multiple positions building media and marketing strategies for national brands from both the advertising agency and the client side of the business. She has held positions in notable advertising agencies, including The VIA Group, Digitas, Hill Holliday and Initiative Media, where she played both account and media roles, and managed clients including American Express, Top Flite Golf, and Johnson & Johnson. Denise also worked at L.L.Bean as an advertising manager and at Outside Television (RSN) running business development.

Denise has been the recipient of multiple Marketing awards including a Clio, numerous Webby Awards, ADDYs, and Financial Communications Society (FCS) awards. She received a bachelor’s degree in marketing from the University of Notre Dame, where she captained the women’s soccer team.
 

Sessions

  • Thursday, May 07, 2015 2:00pm - 2:45pm

    The Millennial Shift: Financial Services and the Digital Generation

    With one of the largest generations in history comes tremendous buying power: Millennials spend $1.3 to $1.7 trillion annually. In fact, this group of digital natives represents a lucrative market and the next generation of financial clients. To make inroads with Millennials, firms must appeal to their demand for services and experiences on par with those delivered by retail and other industries that have learned how to capitalize on consumer interactions in the digital era.