Theresa McLaughlin

Theresa McLaughlin

CMO Canadian Banking, Auto, and Wealth, TD Bank

Theresa McLaughlin

Theresa McLaughlin is the Chief Marketing Officer for TD Canada Trust, TD Auto Finance & TD Wealth and is a member of the Community, Environment & Marketing leadership team for TD Bank Group, a top 10 bank in North America. Theresa's team is responsible for partnering with TD's business units to develop and execute world class marketing programs that drive shareholder value, brand engagement and increase customer loyalty.

Previously, Theresa was with Citizens Financial Group as Group EVP, Chief Marketing & Communications Officer and Head of Corporate and Government Affairs as part of the company's senior executive team. She previously held senior positions in product management, strategy, P&L management and distribution for the company.

Theresa was named to American Banker’s Top 25 Women to Watch, recognized through the Effie awards and won an Emmy for her non-profit television work.

McLaughlin has been a financial services marketing professional for more than 25 years & resides in Toronto, Canada & Boston MA.

Sessions

  • Maya Pope-Chappell Theresa McLaughlin Denise Karkos Marty Willis Laura Desmond Donna Sabino Bill Sullivan Leslie Gillin

    Thursday, May 07, 2015 2:00pm - 2:45pm

    The Millennial Shift: Financial Services and the Digital Generation

    With one of the largest generations in history comes tremendous buying power: Millennials spend $1.3 to $1.7 trillion annually. In fact, this group of digital natives represents a lucrative market and the next generation of financial clients. To make inroads with Millennials, firms must appeal to their demand for services and experiences on par with those delivered by retail and other industries that have learned how to capitalize on consumer interactions in the digital era.