Leslie Gillin

Leslie Gillin

Managing Director and Chief Marketing Officer, Citi Global Consumer Bank

Leslie Gillin

Leslie is Chief Marketing Officer for Citi’s Global Consumer Bank, accountable to ensure the bank delivers targeted, impactful and distinguished messaging that will move Global Consumer Marketing from “sell” to
“buy”. She is responsible for data-driven marketing targeting and innovation, and advertising and media strategy. In addition, her responsibilities include developing next-generation big data and digital capabilities, building out rapid digital marketing development teams to ensure Citi creates a "test and learn" environment, improving global digital acquisitions and social content and partnerships, and coordinating with Citi’s Corporate Brand team on global advertising and brand positioning. Leslie also co-leads the Remarkable Welcome Experience Team for Global Cards, Citigold and Citi Priority.

Prior to this role, Leslie was the Head of Cards Sales and Marketing for Citi Cards. She led a team of 350 marketing professionals and was responsible for the development of Citi Cards Acquisition, Existing Client and 360 Marketing strategies, marketing channel operations and optimization.

Prior to joining Citi in 2011, Leslie held senior marketing, product and business development and roles at Bank of America and MBNA America for more than 21 years across the U.S., Canada and Europe.

Leslie is on the Digital Marketing Advisory Council for the Fox School of Business, Temple University and was recently a member on Facebook’s Product Council.
She was recognized as a 2010 Top 50 Women in Business by Delaware Today Magazine. She is a member of the Board of Trustees for the Rosemont School of the Holy Child.

Leslie graduated from the University of Delaware with a degree in International Relations and Spanish and also studied at the University of Salamanca in Spain.

She currently resides in St. David’s, Pennsylvania with her husband and three children.

Sessions

  • Thursday, May 07, 2015 2:00pm - 2:45pm

    The Millennial Shift: Financial Services and the Digital Generation

    With one of the largest generations in history comes tremendous buying power: Millennials spend $1.3 to $1.7 trillion annually. In fact, this group of digital natives represents a lucrative market and the next generation of financial clients. To make inroads with Millennials, firms must appeal to their demand for services and experiences on par with those delivered by retail and other industries that have learned how to capitalize on consumer interactions in the digital era.