Posts about Modern Selling
These Modern Selling posts explore effective techniques sales professionals are using to engage with prospects and customers in the era of sales technology and when buyers are doing significant research before engaging with salespeople.
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Oddly enough, the automotive industry is an instructive parallel for the evolution of sales. Here's how the so-called “efficiency paradox” played out with cars – and selling.
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By using specific language as a seller, you can differentiate both yourself and your solution – and ultimately close more deals.
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The traditional arc is likeability, mutuality, and, finally, objectivity. There are three key skills needed to advance to that highest level.
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We surveyed 7,000 B2B buyers and 7,000 B2B sellers to find out what buyers want today and what the most successful salespeople are doing differently than everyone else.
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We dove into the data to uncover how buyers are using LinkedIn. Here’s what we found.
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A few simple tweaks to your sales networking approach can vastly improve the quality of your interactions and relationships.
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Fair or not, the sales profession has a reputation to overcome, especially in B2B sales. Your job is to overcome that reputation by building trust.
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You can win the meeting right at the beginning through connection and taking control with a clear purpose.
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First off, acknowledge that what you are feeling is normal, natural, and universal. These techniques can then help you have that feeling work for you, instead of against you.
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There’s power in small, free rewards.
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The “SAVER 6” habits of Hal Elrod’s “Miracle Morning” are especially powerful for salespeople. Here’s how you can embrace his model every morning.
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Read through some of the biggest takeaways from Spark, LinkedIn's premier event for the sales community.