Indiana's State Government is the third largest employer in the state, employing roughly 40,000 people across one hundred different government agencies. The State’s Personnel Department, responsible for sourcing candidates, relied on a legacy recruitment system which was highly manual and cumbersome for recruiters, hiring managers and candidates alike. Indiana’s Government also lacked an employer brand or any means for alerting candidates to opportunities to work for the Government.
In the absence of a strong employer brand and the necessary tool to commincate with candidates, Indiana's average time-to-hire was 74 days with minimal applicants.
THE SOLUTION
LinkedIn helps Indiana increase candidate awareness and leads
Indiana turned to LinkedIn to change the State’s sourcing process. The team of thirteen was equipped with LinkedIn Recruiter to proactively reach out to passive talent. The State also developed a Career Page which is frequently updated with news on the various government agencies. Indiana also utilizes LinkedIn jobs to strategically target desired candidates and maximize exposure of their latest opportunities across LinkedIn’s network.
Over the past year, the State’s LinkedIn Career Page following has more than tripled (from 13,000 to 36,000 followers.
Proactively tapping new talent pools
Over 72% of Indiana's hires were passive candidates recruiters proactively reached out to using LinkedIn Recruiter. In fact, 82% of their applicants had never considered a position with the State previously.
