Advertising

How to get started

First, build your company's brand and build trust with your community.

Second, create your first ad campaign on LinkedIn's ad platform.

Ad formats

Reach and engage a professional audience in the LinkedIn feed.

Engage your prospects where professional conversations happen.

Engage prospects with ads automatically personalized to them.

Self-service ad formats to create campaigns in minutes.

Learn More

Discover how much it costs to advertise on LinkedIn.

Reach the people who matter most.

Qualified leads come from a quality audience on LinkedIn.

An easy way to reach new audiences by amplifying your best content.

Trusted integrations to power marketing.

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LinkedIn Ads Certified

  

  

  

  

LinkedIn Ads Agency Certification

Showcase your agency's expertise and unlock new opportunities for growth by becoming a LinkedIn Ads Certified Agency.

LinkedIn Ads Certified

  

  

  

Why get certified?

Become recognized for LinkedIn Ads expertise

Join a growing number of agencies building expertise in LinkedIn Ads and demonstrating a commitment to best practices.

  

  

  

  

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Stand out with a Certified Agency badge

Earn the LinkedIn Ads Certified Agency badge to showcase verified expertise and differentiate your agency when pitching clients.

  

  

  

  

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Attract new business opportunities

Position your agency as a trusted LinkedIn Ads expert and open the door to new client opportunities in B2B marketing.

  

  

  

  

  

  

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Demonstrate proven LinkedIn Ads expertise

Show that your team understands LinkedIn Ads best practices across strategy, targeting, optimization, and performance measurement.

  

  

  

  

  

How to get certified

  

  

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To apply for LinkedIn Ads Agency Certification, your agency must meet the following requirements:

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  • Have a Business Manager account set up.

  • Have monthly invoicing set up (or requested at the time of application).

  • Ensure the required number of eligible Business Manager users complete the required LinkedIn Marketing Academy certifications.
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Once your agency meets the eligibility criteria, you’ll need to:

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  • Complete the certification tracker template provided on the application page.

  • Ensure all certified Business Manager users have added their certifications to their LinkedIn profiles.

  • Complete and submit the application form →
     
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After submission, we will review your application.

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  • Reviews may take up to 15 business days.

  • Once the review is complete, we’ll notify you of the outcome by email.

  • If approved, you’ll receive details on how to access your LinkedIn Ads Certified Agency badge and guidance on how you may promote it.
     
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LinkedIn Marketing Academy certifications  

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Required

  

Develop a strong foundation of LinkedIn Ads knowledge — from campaigns and targeting to measurement and optimization.

  

  

  

  

Required

  

From KPIs to conversions and experimentation, learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns.

  

  

  

Optional

  

Learn to develop a strong full-funnel campaign strategy that, effectively drives leads, conversions and brand awareness.

  

  

  

  

Optional

  

Build organic presence and compelling content that aligns with your marketing strategy and effectively engages your target audiences.

  

  

  

  

  

  

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Common questions

  

LinkedIn Ads Certified Agencies are recognized by LinkedIn for having proven their expertise in B2B marketing on LinkedIn Ads and a commitment to platform best practices.

  

Becoming a Certified Agency allows you to position your agency as a trusted LinkedIn Ads expert and opens the door to new client opportunities. The Certified Agency badge helps you showcase your agency’s verified expertise and stand out in a crowded agency landscape.

  

Any agency that meets the eligibility criteria is welcome to apply. More information about the criteria can be found on the application page

  

If your agency has met the eligibility criteria, you may apply here.

  

  

  

  

Ready to get certified?

  

  

  

  

Have questions?

Talk to a specialist now

Learn more about LinkedIn Ads