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The LinkedIn Campaign Manager App for Oracle Eloqua enables marketers to reach their ideal buyers on today’s largest professional network
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LinkedIn Campaign Manager App for Oracle Eloqua enables marketers to raise awareness with native ads, build relationships and drive better lead generation efforts through the world’s professional feed. Marketers can capture and nurture new leads from LinkedIn and re-target individual buyers with relevant Digital Ads on LinkedIn through the app.
How Oracle and LinkedIn work Together
The LinkedIn Campaign Manager App for Oracle Eloqua comes with two services that enables marketers to capture and nurture new leads from LinkedIn, and re-target individual buyers with relevant Digital Ads on LinkedIn straight from the Campaign Canvas.
Benefits
- Convert Unknown Prospects to Known Buyers. Easily capture and funnel high quality leads from LinkedIn into Oracle Eloqua by providing a seamless user experience to buyers on LinkedIn.
- Enrich Buyer Profiles. LinkedIn Lead Gen Forms automatically pre-fills information from the LinkedIn user profile. This provides marketers with valuable contact data that can be used for segmentation, personalization, and lead scoring.
- Retarget Buyers with Relevant Digital Ads. From the Oracle Eloqua Campaign Canvas, Marketers are able to retarget individual buyers with relevant digital Ads leveraging LinkedIn Matched Audiences
Optimize Digital Ad Spend on LinkedIn. By actioning Oracle Eloqua’s Digital Body Language, marketers are able to target only specific, engaged buyers with relevant digital ads.
Earned badges
LinkedIn Certified
Details
Visit Oracle website
Specialties
Lead Gen Forms
Matched Audiences
Service Tyle
Self Service
Managed
Project
Region support
Americas
Asia Pacific
Europe
Middle East & Africa
Pricing Model
Subscription
Resources
• Case Study
• Eloqua Product Tour
• Eloqua Help Center
• Oracle B2B Marketing Explainer Video
• Oracle Marketing Consulting
Privacy Policy
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"Our deliverability is improved. We are spending a lot less but generating more leads. We’re going after quality over quantity and making sure our sales team knows who to target first."
Malcolm Aldridge
Global Marketing Automation Manager
Flight Centre Travel Group
Highlights of using Oracle with LinkedIn
Integrates with these products and features
Platform:
Campaign Manager
Ad Formats:
Lead Gen Forms
Contact Targeting
Get started with LinkedIn and Oracle