Two hands holding smartphone with a Sponsored Content ads showing a young, black man sitting down with a hat on.

LinkedIn Dynamic Ads and Sponsored Content

Target the right candidates to help you be more efficient in your recruiting.

Why should talent professionals use LinkedIn Dynamic Ads and Sponsored Content

Advertising isn’t just for marketers — recruiters can use different types of ads to target the right people on LinkedIn with information about their company and their open roles.

After a quick setup, ads can run for a limited time or be on-going to build a pipeline of quality candidates who are familiar with your company.

With Dynamic Ads and Sponsored Content, you’ll see:
  • Increased application rates
    • Increased InMail response rates
    • Increased brand awareness
    • Decreased time-to-hire rates

Two women sitting down at a table talking with a black open laptop.

"I don’t see Recruitment and Marketing connecting in quite this way in other businesses.”

Claire Baxter
Marketing Lead at AND Digital

LinkedIn Dynamic Ads

A member’s LinkedIn homepage with account information on the left, the feed in the middle, and a highlighted Recruitment Ad on the right.

Dynamic, targeted ads that show up on different places across LinkedIn. Depending on your hiring objective, there are three types, which are set up and managed by the LinkedIn team. The Spotlight and Follower Ads don't appear on mobile devices.

Types of online recruitment ads

Job Ads

Find a high volume of quality job applicants with targeted ads. Links to your job postings.
Spotlight Ads

Drive traffic to a specific URL — on or off LinkedIn. Customizable button, logo, and text.
Follower Ads

Increase your followers on LinkedIn. Button links to your LinkedIn Career Pages.

Download tip sheet Contact us

Unique targeting options

You can target your Dynamic Ads or Sponsored Content based on things like job title, seniority, skills, school, and years of experience, or with:

1st-degree connections
Create an “automated referrals” program by targeting the connections of company employees.

Website retargeting
Re-engage candidates who’ve visited your company’s career site.

Matched audiences
Target candidates in your ATS or CRM. InMail response rates to matched audiences see a 30% increase.

Candidate “look-alikes”
Use your top-performing employees’ profile to create a target audience. This works well for finding similar candidates.

of candidates are more likely to apply to a job at a company they know

Source: LinkedIn data, 2019

“The preferred approach is definitely to tell the story through the eyes of our colleagues, and we’re starting to use lots of snappy video content, in order to do that. We’re also really committed to testing the formats and types of content that are most effective, so that we can continuously improve the engagement with our candidate pools.”

Matthew Hall
Employer Brand Manager at Lloyds Banking Group

6 reasons for using recruitment advertising.

Make your company stand out from the competition

Scenario
There are many tech companies in your zip code vying for developers or you’re not getting quality applicants

Solution
Sponsored Content to show how you stand out or Follower Ads to increase the number of candidates familiar with you

Make your company stand out from the competition

Scenario
There are many tech companies in your zip code vying for developers or you’re not getting quality applicants

Solution
Sponsored Content to show how you stand out or Follower Ads to increase the number of candidates familiar with you

Show candidates why your company is a great place to work

Scenario
People have wrong assumptions of your company or your industry is changing and you need new roles

Solution
Sponsored Content to show why certain candidates would be a good fit or Follower Ads to increase candidates’ familiarity with you

Show candidates why your company is a great place to work

Scenario
People have wrong assumptions of your company or your industry is changing and you need new roles

Solution
Sponsored Content to show why certain candidates would be a good fit or Follower Ads to increase candidates’ familiarity with you

Increase the number of candidates in your pipeline

Scenario
Your marketing team is growing quickly in another region, you’re opening a new office, or you hire seasonally

Solution
Landing Pages with Spotlight/Job Ads or Sponsored Content leading to job posts

Increase the number of candidates in your pipeline

Scenario
Your marketing team is growing quickly in another region, you’re opening a new office, or you hire seasonally

Solution
Pipeline Builder with Spotlight/Job Ads or Sponsored Content leading to job posts

See a steady pipeline of candidates

Scenario
Your sales teams has high turnover or you’re part of a staffing firm with multiple clients

Solution
Landing Pages with Dynamic Ads or Sponsored Content that’s always on

See a steady pipeline of candidates

Scenario
Your sales teams has high turnover or you’re part of a staffing firm with multiple clients

Solution
Pipeline Builder with Dynamic Ads or Sponsored Content that’s always on

Get higher candidate response rates and job applications

Scenario
Your small recruiting team can’t reach out to everyone or you need to use agencies to help manage volume

Solution
Landing Pages with Sponsored Content to build engagement and Follower Ads to increase candidates’ familiarity with you

Get higher candidate response rates and job applications

Scenario
Your small recruiting team can’t reach out to everyone or you need to use agencies to help manage volume

Solution
Pipeline Builder with Sponsored Content to build engagement and Follower Ads to increase candidates’ familiarity with you

Announce a company change or reinforce branding

Scenario
You’re acquiring a company or going through a major rebrand

Solution
Sponsored Content to educate people in your industry about your announcement and Spotlight Ads to spread the news even further

Announce a company change or reinforce branding

Scenario
You’re acquiring a company or going through a major rebrand

Solution
Sponsored Content to educate people in your industry about your announcement and Spotlight Ads to spread the news even further

LinkedIn Dynamic Ads and Sponsored Content

Target the right candidates to help you be more efficient in your recruiting.

Why should talent professionals use LinkedIn Dynamic Ads and Sponsored Content

LinkedIn Dynamic Ads

Sponsored Content

Unique targeting options

6 reasons for using recruitment advertising.

Make your company stand out from the competition

Make your company stand out from the competition

Show candidates why your company is a great place to work

Show candidates why your company is a great place to work

Increase the number of candidates in your pipeline

Increase the number of candidates in your pipeline

See a steady pipeline of candidates

See a steady pipeline of candidates

Get higher candidate response rates and job applications

Get higher candidate response rates and job applications

Announce a company change or reinforce branding

Announce a company change or reinforce branding

Other products Dynamic Ads and Sponsored Content work with