Thursday, October 08, 2015 9:15am - 10:00am
Sales, Marketing and Operations - Cross-functional Roles in Social Selling Programs
- Zehra Zaidi, Head of Sales Enablement, CEB
- Joan Fitzpatrick, AVP, Sales Productivity, NetSuite
- David Gadarian, Senior Manager, Digital & Social Media Marketing, Dassault Systemes
- Brian Frank, Vice President, Global Sales Operations, LinkedIn
In order to successfully establish a social selling program, key stakeholders across the business often need to work together to drive adoption and engagement. By aligning on key goals and establishing responsibilities early on in the program, cross-functional teams can more effectively implement and measure social selling across their organizations. Discover how three leaders in Sales, Marketing, and Operations successfully championed social selling programs for their sales teams in this session.