Zehra Zaidi is a passionate advocate for sales teams. She believes in bridging the gap between Sales & Marketing by developing a deep understanding of what sales teams want and need to be successful. She currently leads Sales Enablement efforts at CEB, a best practice insight and technology company, where she launched a successful social selling program. She has also held marketing roles at Sirius XM Satellite Radio and XO Communications. Zehra has an MBA from Georgetown University, and a BA in Communications from George Mason University. She currently resides in the Washington DC area.