Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Engage prospects with ads automatically personalized to them.

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Discover how much it costs to advertise on LinkedIn.

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Discover LinkedIn Text Ads

Generate Leads with LinkedIn Text Ads

Target your ideal audience to bring new leads to your business with pay per click LinkedIn Text Ads.

Create a Text Ad in Campaign Manager Back

LinkedIn Campaign Manager interface screenshot

Build Your Own Ads

Add a compelling headline, description, and even a 50x50 image to your Text Ad. Be sure to include your destination URL with the right tracking parameters.

Create a Text Ad in Campaign Manager Back

LinkedIn ad creation interface preview

Choose Your Target Audience

Filter by job title, job function, industry, geography, age, gender, school, skills, company name, company size, membership within specific LinkedIn Groups – and more.

Create a Text Ad in Campaign Manager Back

LinkedIn Campaign Manager dashboard interface

Set Your Own Bid and Budget

Control your advertising costs by daily maximum or total budget. Plus, you only pay for performance – which means you only pay when you get clicks or impressions. Choose from CPC or CPM pricing options.

Create a Text Ad in Campaign Manager Back

LinkedIn Campaign Manager interface screenshot

Measure Performance in Campaign Manager

Keep track of your performance, by seeing your impressions, clicks, costs, and other metrics right in Campaign Manager.

Create a Text Ad in Campaign Manager Back

LinkedIn Campaign Manager dashboard interface

See Who's Taking Action with Conversion Tracking

Track who's converting on your website and measure your return on ad spend directly in Campaign Manager.

Create a Text Ad in Campaign Manager Back

LinkedIn Campaign Manager interface screenshot

Talk to a specialist now

Learn more about LinkedIn Ads