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H&M Group includes a number of clearly-defined and unique brands: H&M, COS, Monki, Weekday, & Other Stories, H&M Home, ARKET and Afound. Established as part of an organisational restructure, H&M Group launched its LinkedIn Company Page in December 2019 and embarked on a journey to create awareness and engagement around its sustainability efforts from scratch.

“We want to drive positive brand perception and build trust around who we are and what we stand for. This is not something that can be achieved with a one-off investment. It’s key to have an always-on strategy and ongoing conversations with colleagues, customers and communities – LinkedIn allows us to have those conversations in an engaging and scalable way.”

Miriam Tappert
Project Manager, People & Organisational Development
H&M Group

Results

Within six months, H&M Group’s sustainability-focused brand awareness campaign on LinkedIn achieved:

Build a strong brand and thriving community on LinkedIn

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H&M Group is a family of brands and businesses, making it possible for customers around the world to express themselves through fashion and design, and to choose a more sustainable lifestyle. It creates value for people and society in general by delivering its customer offerings and by developing with a focus on sustainable and profitable growth.
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Headquarters: Stockholm, Sweden | No. of Employees: 150,000+ | Industry: Retail

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