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Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

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Pricing

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Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

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Connecting tech talent to job opportunities at scale

talent.io is a new take on tech recruitment. The platform invites tech professionals to create a profile for hiring companies to review and reach out to them directly. Founded in 2015, talent.io is already a leader in the French tech recruitment space and a promising challenger brand across Europe, bolstered by healthy business growth and the rise of remote working arrangements.

For talent.io’s growth marketing team, this translates into a strong mandate to drive a steady stream of conversions in the form of qualified candidate sign-ups on its platform, at the lowest possible cost per conversion.

Results

talent.io’s full-funnel marketing approach on LinkedIn has produced 2X the number of conversions at about 10% lower cost per conversion, when comparing the same period in 2021 vs 2022.

Turn high-quality audiences on LinkedIn into high-quality leads for your business

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“While we’re focusing on driving conversions in the form of sign-ups, quality matters too. Every sign-up has to pass our screening criteria before their profile is made visible to hiring companies. We find that LinkedIn produces more qualified sign-ups than any other channel because it’s the only platform that enables us to target by professional attributes such as job function, skills and seniority.”

Headshot of Florian Bachelot

Florian Bachelot 
Head of Marketing & Growth
talent.io

Challenge

  • To drive sign-ups among qualified tech professionals who are looking for their next career opportunity
  • To maximise lead generation cost efficiency while addressing varying levels of brand and product awareness across different markets

Solution

talent.io developed a full-funnel marketing strategy on LinkedIn using a clever mix of ad formats and messaging for audiences at different stages of the decision-making process. For example:

  • Top funnel: Used candidate testimonials as social proof, served as Sponsored Content and Sponsored Videos, to grow brand and product awareness
  • Mid funnel: Offered valuable content such as the Tech Salary Report 2022 to deepen consideration and drive lead generation on its website
  • Bottom funnel: Ran cost-efficient Text Ads, highly targeted by roles and skills, to generate quality conversions

96% of B2B marketers distribute content on LinkedIn. Start engaging your audiences now.

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Success Factors

1. Precise targeting and retargeting at scale
talent.io made full use of LinkedIn’s first-party data and targeting capabilities to reach its desired audience. Targeting was kept broad at the top of the funnel (using experience, job titles, job functions, etc) to maximise brand impact. Moving down the funnel, campaign budget was focused on retargeting higher-intent audiences using Text Ads for maximum cost efficiency.

2. Smart use of LinkedIn’s multi-format environment
While Sponsored Content built brand awareness in the feed, talent.io ran highly targeted Text Ads, specific to available roles or skills in demand (using skills targeting), to drive quality conversions.

“We saw success by mixing and matching different LinkedIn ad formats. Text Ads were particularly effective at driving conversions among retargeted audiences for us. Also, because Text Ads are quick to set up, we used it to test different messages and applied our learnings to our campaigns. This helped us achieve results that we’re very proud of.”

Headshot of Romane Pourtau

Romane Pourtau
Growth Marketer
talent.io

Build mind share to gain market share. Grow your brand on LinkedIn.

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talent.io is the simplest way for software engineers to find great jobs in innovative companies. It enables candidates to create their profile in minutes by importing their LinkedIn profile. Companies then apply to them, and they decide who they want to talk to. talent.io operates in Paris, Lyon, Lille, Toulouse, Bordeaux, London, Berlin and Hamburg.
View company page.

Headquarters: Paris, France    |   No. of Employees: 51 - 200    |    Industry: Internet

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