Advertising

How to get started

First, build your company's brand and build trust with your community.

Second, create your first ad campaign on LinkedIn's ad platform.

Ad formats

Reach and engage a professional audience in the LinkedIn feed.

Engage your prospects where professional conversations happen.

Engage prospects with ads automatically personalized to them.

Self-service ad formats to create campaigns in minutes.

Learn More

Discover how much it costs to advertise on LinkedIn.

Reach the people who matter most to your business.

Qualified leads come from a quality audience on LinkedIn.

An easy way to reach new audiences by amplifying your best content.

Measure the true impact of your LinkedIn ads.

Measure the ROI of your LinkedIn ads.

Choose your LinkedIn ad format based on your objective and customer journey.

ActionIQ

ActionIQ is a new kind of composable customer data platform for enterprise brands who want to grow faster and deliver meaningful experiences for their customers.

Learn more about ActionIQ

ActionIQ’s Customer Data Platform aligns people, technology, and processes to deliver exceptional customer experiences. We integrate with IT and business systems to remove fragmented data and siloed systems, while increasing security and governance.

How ActionIQ and LinkedIn work together

As a best-in-class data platform, ActionIQ allows advertisers to combine siloed data across their organization, create complex and unique audiences, then send those audiences directly to LinkedIn for ad campaign targeting and suppression for improved delivery of customer experiences across the customer lifecycle.

Benefits

Our Customer Experience Hub empowers everyone to be a CX champion. The AIQ CX Hub comprises five modular solutions — Customer Data Platform (CDP), Identity, Audience Center, Journey Management and Real-Time CX — designed to help brands give business teams the freedom to explore and action on customer data, while helping technical teams extend and enhance existing technology investments to manage data governance, costs and performance. The CX Hub’s composable approach enables organizations to choose where data is stored and queried to improve security and fit existing technology investments.

Enterprise brands such as Autodesk, M&T Bank, Neiman Marcus, Hertz and many more use our CX Hub to drive growth through extraordinary customer experiences.

Our Modules:

Customer Data Platform: Unify data from any source, resolve customer identities and activate data everywhere with infinite scale and agility.

Identity: Manage and resolve identities across anonymous and known customers across first, second and third-party sources of your choice, respecting privacy regulations.

Audience Center: Explore, augment and activate hyper-segmented self-serve audiences enriched with insights and predictive models.

Journey Management: Launch and test omnichannel journeys across hundreds of out-of-the-box integrations for both owned and paid channels.

Real-Time CX: Combine streaming and historical data to historically inform real-time experiences across online and offline channels.

Earned badges


LinkedIn marketing partner badge

LinkedIn Certified

Details


"ActionIQ has allowed us to bring our LinkedIn ads deeper into the audience building process, driving tighter collaboration and increasing our ability to test and pivot based on the results from our efforts."

Glen Shillinglaw

Glen Shillinglaw

Head of Global Marketing Operations | Atlassian

Highlights of using ActionIQ with LinkedIn

Create Audience Segments

ActionIQ empowers marketers to create granular audience segments fast, via a business-friendly UI.

Dashboard of Create Audience Segments

LinkedIn Connection Setup

Easily select LinkedIn from the list of destinations when configuring campaign activation.

Dashboard of LinkedIn Connection Setup

Audience Sync to LinkedIn

Launch one-time or scheduled activations, syncing audiences for precise LinkedIn targeting.

Dashboard of Audience Sync to LinkedIn

Orchestrate Journeys

Include LinkedIn as one of the channels for your multi-step customer journey orchestration.

Dashboard of Orchestrate Journeys

Integrates with these products or features

Platform:
Campaign Manager

Ad Formats:
Message Ads, Conversation Ads, Video Ads, Text Ads, Single-Image Ads, Dynamic Ads, Carousel Ads, Event Ads, Lead Gen Forms, Spotlight Ads, Follower Ads

Features:
Contact Targeting, Account Targeting