Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad
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Adobe Real-Time CDP

Only Adobe gives you everything you need to design and deliver exceptional digital experiences.

Learn more about Adobe

Adobe Real-Time CDP

Adobe Real-Time CDP helps brands understand and connect with B2B and B2C customers and prospects with simplified and centralized management of actionable unified profiles.​​

How Adobe and LinkedIn work together

Adobe and LinkedIn bring robust marketing integrations to the world’s largest B2B social network that allow you to market through personalized, one-to-one experiences to purchasers around the world.

Adobe Real-Time CDP

Adobe Real-Time Customer Data Platform lets you unify, govern and activate your customer and LinkedIn data across B2B and B2C systems using a single customer data platform purpose-built for any type of business wanting more personalized customer experiences and complete data peace-of-mind.

Benefits

  • Tag management and event forwarding

    Capture digital interactions from leads and prospects as they happen in real-time on any device and distribute the event data to Adobe and non-Adobe applications with greater flexibility and improved site performance.

  • Fast and flexible data connections

    Unify your known, pseudonymous, online and offline lead and account data using Adobe’s Experience Data Model (XDM), a single, uniform data model purpose-built for B2B customer experience management.

  • Actionable unified profiles

    Create, segment, and enrich your real-time person, account, and opportunity profiles using unified sales and marketing data – powered by AI predictive lead and account scoring to provide accurate, complete, and up-to-date B2B audiences.

  • Governance, security, and privacy

    Manage your B2B data from a centralized place easily using consent management and patented data labeling, policy creation, and data usage enforcement to keep your data operations compliant.

  • Activation anywhere 

    Utilize your unified lead and account-based audiences using pre-built connectors to power highly targeted campaigns with in-the-moment personalization using complete and granular data.

Earned badges

LinkedIn marketing partner badge

LinkedIn Certified

Details

Visit Adobe website

Specialties
Audiences
Signals

Service Type
Self Service
Managed
Project

Region support
Americas
Asia Pacific
Europe
Middle East & Africa

Pricing Model
Real-Time CDP Connections: Price based on # of outgoing events/year in millions.
Real-Time CDP Prime and Ultimate: There is no additional cost. RTCDP Prime and Ultimate

Resources

•  RTCDP 2 pager
•  Adobe Real-Time CDP - Conversions API Extension


Privacy Policy
Adobe Privacy Policy

Highlights of using Adobe with LinkedIn

Getting Started with Matched Audiences

Activate profiles for LinkedIn campaigns using audience targeting, personalization, and suppression, based on hashed emails and mobile IDs.

Adobe RTCDP Matched Audiences 1

Select LinkedIn as a Destination

Find LinkedIn Matched Audiences in the destination catalog and start pushing audiences for targeting.

Adobe RTCDP Matched Audiences 2

Select LinkedIn as an Event Forwarding property

Forward data to LinkedIn via the LinkedIn Conversions API extension

Adobe RTCDP CAPI 1

Configure your LinkedIn connection

Create event forwarding rules to track conversions and measure campaign performance.

Adobe RTCDP CAPI 2

Integrates with these products or features

Platform:
Pages, Campaign Manager

Ad Formats:
Message Ads, Conversation Ads, Video Ads, Text Ads, Single-Image Posts, Dynamic Ads, Carousel Ads

Features: 
Signals, Lead Gen Forms, Conversion Tracking, Contact Targeting, Account Targeting, ReTargeting, LinkedIn Insight Tag, LinkedIn Audience Network

Get started with LinkedIn and Adobe

Contact Adobe
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