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Bombora
Not just big data. Data that lets you do big things.
Learn more about Bombora
The true B2B data pioneer, Bombora connects the B2B ecosystem in a one-of-a-kind Data Co-op—enabling a holistic view of account research behavior. From this data we derive Company Surge® intent data, identity resolution and B2B digital audiences.
How Bombora and LinkedIn work together
Bombora’s integration with LinkedIn Ads allows marketers to activate Bombora Company Surge® for targeting in LinkedIn Ads campaigns. Marketers and their agencies can identify and segment account lists based on level of intent and push account lists to LinkedIn ads as Matched Audience lists to help drive more impactful marketing activity.
Benefits
Consistently reach accounts showing high intent, delivering tailored messaging and timely ads to the right target accounts on LinkedIn:
• Activate full-funnel campaigns centered on intent-based audiences: Bombora’s proprietary Company Surge® intent reveals what products and services businesses are interested in based on the content they consume, so you can target and reach in-market accounts at every stage of their buying journey.
• Optimize and refresh your intent-based audiences automatically: with Bombora’s integration with LinkedIn Ads, Company Surge® account lists automatically update each week to ensure your campaigns are consistently targeting in-market accounts.
Customize messaging and content to reflect the topics your target audience is most interested in: generate better response rates and sales opportunities by customizing sponsored messages based on an account’s topics of interest.
Earned badges
LinkedIn Certified
Details
Visit Bombora website
Specialities
Audiences
Service Model
Self Service
Managed Service
Markets
Americas
Asia Pacific
Europe
Subscription
Subscription
Resources
• Implementation guide
• Using Bombora for LinkedIn
• Hushly Case Study
• 8x8 Case Study
• LinkedIn + Intent: Maximize conversions with timeliness and relevance
• How Siemens uses Intent-driven, micro-targeted ads on LinkedIn
Privacy Policy
• Bombora Privacy Policy
"It’s not about making every dollar count. It’s about accounting for every dollar and placing big bets on things that work to get outsized returns. And that’s why we chose to move all-in with LinkedIn and Bombora."
James Kessinger
CMO, Hushly
Highlights of using Bombora with LinkedIn
Integrates with these products or features
Platform:
Campaign Manager
Features:
Matched Audiences
Get started with LinkedIn and Bombora