Salesforce Data Cloud

Data Cloud enables you to bring customer data from any source across your business, scale insights with AI, and activate to LinkedIn’s network of over 1 billion active professionals to find more of your best customers while optimizing ROI. 

For example, using first-party data and AI powered product interest scores from Salesforce and product usage data from owned apps, a company can create a ‘highly engaged’ segment and target them on LinkedIn with cross-sell/upsell opportunities to grow pipe

• Improve Ad Effectiveness: with a complete customer profile that natively unifies customer data across marketing, commerce, sales, service, or any touchpoint.
  
  
• Increase Efficiency: by delivering the right message to the right person at the right time with rapidly updated segment memberships, near real-time data sharing with ad partners, and suppressing users that have already purchased or have open Service Cloud cases
  
  
• Segment and Activate quickly: Using Data Cloud, you can compress the weeks it takes to build out segments into minutes. Having drag-and-drop and natural language, generative AI interfaces make it simple to create, test, and iterate segments quickly for activation to LinkedIn - alongside your other touch points to orchestrate holistic personalized experiences
  
  
• Create Trusted Experiences: Get privacy-safe functionality for advertising using consented first-party data directly within Data Cloud powered by simple and secure integrations and automation to build trusted experiences