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iSpot
Advanced Audience Measurement for LinkedIn CTV
Learn more about iSpot
iSpot helps advertisers measure the brand and business impact of TV and streaming advertising. Our fast and accurate measurement solutions help improve planning, enhance creative and deliver business outcomes.
How iSpot and LinkedIn work Together
iSpot’s Cross-Screen Measurement helps marketers validate and analyze LinkedIn-activated CTV ads and B2B audiences across screens. By combining iSpot’s cross-screen capabilities with LinkedIn’s B2B segments, customers can measure on-target impressions, CTV ad frequency, incremental households reached beyond linear TV, and cross-screen performance, enabling them to justify ad budgets and optimize CTV investments.
Benefits
- View holistic and granular insights into your ad performance in real-time.
- Gain visibility into the effectiveness of your CTV campaigns in reaching your target audience.
- Compare performance across CTV platforms and Linear TV so that you can invest in the strategies that drive the best results.
Earned badges
LinkedIn Certified
Details
Visit iSpot website
Region Support
Americas
Speciality
• Insights
Service Type
• Self Service
• Managed
Pricing Model
Subscription
Resource:
Salesforce CTV Success Story
Privacy Policy
• iSpot Privacy Policy
"At Salesforce, we historically approached CTV buying with a channel-first mindset, relying on assumptions about where our audience might be. LinkedIn’s partnership with iSpot enabled us to measure on-target reach across partners, eliminate guesswork, and adopt an audience-first approach. This shift allowed us to reduce waste, enhance on-target reach, and make smarter, more efficient CTV investments—placing our audience at the heart of our strategy."
Lauren Firebaugh
Sr. Director of Customer & Market Insights
Highlights of using iSpot with LinkedIn
Integrates with these products or features
Platform:
Campaign Manager
Ad Formats:
CTV Ads
Features:
LinkedIn Audience Network
Get started with LinkedIn and iSpot