Lytics

Use Lytics to connect data sources across different channels and create a unified customer profile that you can easily target in your LinkedIn campaigns. Connect your warehouse data into your LinkedIn platform, query your warehouse with SQL, and build rich audience segments without moving or duplicating data. Plus, transcend a customer 360 view with data-driven insights from content recommendations and audience segments to execute optimized LinkedIn campaigns to improve ROI.

Cost & Data Efficiency
Lytics is the only company that fully integrates with existing investments in data warehousing. Our platform allows customers to unlock and activate hard-to-reach data, while offering flexible deployment models — from private cloud/self-hosted to single-tenant to multi-tenant.

Accuracy & Actionability
Lytics has the most advanced identity resolution capabilities in the industry, built atop an ID graph that creates, maintains and updates all unique identifiers and uses deterministic matching to stitch identifiers based on merge rules. From anonymous profiles, to fully known personas and every step in between, Lytics is continually building, reconciling, and unifying profiles. No batch. No lag. Always up-to-date and accessible so companies can use data-driven insights from content recommendations and audience segments to execute optimized campaigns.

Simplicity & Control
Lytics offers the data-connecting, extending, and mapping control required by the technical team, coupled with the simplicity and power marketers need to build and execute their own campaigns. Lytics is the only company in the CDP category that offers: 1) a scalable, real-time customer data infrastructure (CDI) for connectivity, 2) a reverse ETL solution for warehouse interoperability and 3) a customer data platform for segmentation, personalization & intelligent activation.