Advertising

How to get started

First, build your company's brand and build trust with your community.

Second, create your first ad campaign on LinkedIn's ad platform.

Ad formats

Reach and engage a professional audience in the LinkedIn feed.

Engage your prospects where professional conversations happen.

Engage prospects with ads automatically personalized to them.

Self-service ad formats to create campaigns in minutes.

Learn More

Discover how much it costs to advertise on LinkedIn.

Reach the people who matter most to your business.

Qualified leads come from a quality audience on LinkedIn.

An easy way to reach new audiences by amplifying your best content.

Measure the true impact of your LinkedIn ads.

Measure the ROI of your LinkedIn ads.

Choose your LinkedIn ad format based on your objective and customer journey.

Logo of Paragone.

Paragone

A cross-channel performance marketing platform specializing in paid social and demand generation.

Learn more about Paragone

Paragone empowers the modern marketer with an advanced cross-channel performance marketing SaaS platform providing holistic coverage, reports and insights for a company’s social marketing performance and demand generation.

How Paragone and LinkedIn work together

For paid media teams that wish to increase productivity when managing multiple campaigns across networks, ad accounts, and brands, Paragone provides special purpose media BI and campaign activation tools to manage all social and Google campaigns from one, easy-to-use UI.

For SDRs & Growth Marketers, who wish to drive traffic and generate demand, Paragone provides a continuous, self-improving mechanism to generate high intent leads through paid media at optimal cost, either through Paragone’s Platform or their native lead gen tools.

Benefits

For Agencies - we have a complete SaaS platform that supports intelligent campaign creation, management, and actionable reporting.

For Global Brands - with our actionable reporting tool, companies can keep track of their media initiatives across brands, locations, and networks.

For B2B and B2C High-Consideration Purchase - We enable ‘audience based advertising’ that allows companies to generate leads and advanced pipe based on each step in the buyer’s journey from their CRM in an automated fashion.`

Earned badges


LinkedIn marketing partner badge

LinkedIn Certified

Details


Visit Paragone website

Region Support

•  Americas
•  Europe

Specialities
•  Campaign Management
•  Reporting

Service Model
•  Self Service
•  Managed

Pricing Model

•  Subscription
•  % of Media

Resources
•  Implementation Guide
•  Blog
•  Help Center

Privacy Policy
•  Paragone Privacy Policy

"Paragone.ai helps us centralize our data and gives us clear visibility on all the KPIs we are tracking. It allows us to dive into the complexity of all data, while providing a simplified report."

Profile picture of Jeremy Macé.

Jeremy Macé
Head of Digital Marketing, Balmain

Highlights of using Paragone with LinkedIn

Welcome to Paragone

Login page.

Illustration of Paragone's login page.

My Reports

Create customized and easily sharable reports.

Illustration of a customizable report using Paragone.

Creative Performance

Follow your cross-network campaigns performance and take actions in real-time.

Illustration of creative performance metrics using Paragone.

Campaign Management

Create & manage your cross-network campaigns in a few easy steps.

Illustration of a campaign summary using Paragone.

Integrates with these products or features

Platform:
Pages, Campaign Manager

Ad Formats:
Video Ads, Text Ads, Single-Image Ads

Features:
Lead Gen Forms, Contact Targeting, Account Targeting, Retargeting, LinkedIn Insight Tag, LinkedIn Audience Network, Online Conversions, Account Reporting