Introduction to Objective Based Marketing

LinkedIn Marketing Solutions is excited to announce objective-based advertising! Objective-based advertising is one of the biggest innovations from LinkedIn Marketing Solutions, making it easier to launch campaigns and measure results.

In this new experience, you’ll start by selecting your marketing objective. An objective is the action you want your audience to take when they see your ad, like visiting a website or downloading an eBook. Campaign Manager will streamline the campaign creation showing only those features that help you accomplish your objective. We support full funnel objectives from generating brand awareness to collecting leads. 

We’re excited to bring you these changes in an effort to make Campaign Manager a more intuitive and easier experience for you to launch campaigns.