Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

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Create ad

Your Guide to LinkedIn’s Targeting Capabilities

Download Now

At LinkedIn, we’re committed to making sure that you find success with our targeting.


After all, the sheer power of LinkedIn’s audience targeting capabilities remains one of the key differentiators of our advertising solutions;
Armed with the right tools (and the right targeting), you can more effectively reach buyers on the world’s largest professional network.

Our latest guide to LinkedIn targeting is a step-by-step manual (with screenshots!) that can help you learn:

•   What targeting criteria are available on LinkedIn and how to use them effectively
•   Step-by-step examples of how to combine multiple targeting criteria together to reach your target audience

...and much more.

Have questions?

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Learn more about LinkedIn Ads

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