Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

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Create ad

Get Started with LinkedIn Ads

Connect with over 1 billion professionals on the world's largest professional network.

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Team collaboration on digital advertising project

Why choose LinkedIn Ads?

Target a unique audience


Over 1 billion active professionals are on LinkedIn. Target your audience by job title, function, industry, and more.

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Create easy and effective LinkedIn advertising


Whether your goal is to generate leads, increase brand awareness, or even promote event registrations, LinkedIn ads can help.

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Control your budget and costs


Control your spend with flexible pricing options. Start with any budget and stop your LinkedIn ads at any time.

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In their words:
Why marketers love flexible ad types

5 Steps to get started with LinkedIn

To get started you'll need access to Campaign Manager. If you don't have a Campaign Manager account, it only takes a moment to create one.

Choose your objective:

Each campaign begins by choosing the objectives that matter most, across awareness, consideration or conversions.

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Select your targeting criteria

Reach the right audience by using LinkedIn’s targeting tools for campaign success. Choose from over 20 different audience attribute categories.

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Choose your LinkedIn ad format

Now that you are logged in to Campaign Manager, it’s time to create and manage your ad campaigns. You can use Sponsored Content, Message Ads, Dynamic Ads, Text Ads, or a mix of all four.

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Select your budget and schedule

Now that you’ve selected your audience, it’s time to set the budget and schedule for your campaign.

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Measure and optimize your campaign

Congratulations, your LinkedIn advertising campaign is live! Now it’s time to see how your ads are performing. You can access your analytics by visiting Campaign Manager and selecting the campaigns you want to evaluate.

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Grow your business with targeted online ads on LinkedIn
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Learn more about LinkedIn Ads

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