Meet the CRO. This role is the newcomer to executive teams – a newcomer that a quarter of businesses are expected to have in the boardroom by 2030.

As businesses navigate change, they want to build more resilience into their pipeline. They’re also grappling with technology and need to streamline their stack to make sure it drives revenue but in the most cost-effective way. And they want to stay at the forefront of new opportunities.  

Enter the CRO. This addition to the decision-making table is at the forefront of preparing businesses for the future. They will want partners to help them achieve their goals. But they’ll be picky about selecting partners that they trust to understand their priorities and meet their needs. 

Our insights reveal where those priorities lie. Download the report to dig deeper into the latest member to join your buying committee.

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