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Is LinkedIn Sales Navigator worth the investment?

In 2023, LinkedIn commissioned Forrester Consulting to conduct a global Total Economic Impact™ study to determine the return on investment (ROI) of LinkedIn Sales Navigator. In this sub-set of the global TEI study, focused on the use of Sales Navigator in the APAC region, Sales Navigator was found to have increased annual growth in revenue by 10% and to save APAC sales team members 1.5 hours per week.

Discover the main benefits identified by Forrester below, and read the full global study for the full details, including methodology and customer testimonials.

Revenue growth Research efficiency Data accuracy Buyer intent Employee collaboration

Gain in net operating profit due to the increase in sales opportunities

By leveraging more accurate data, higher-quality leads, and improved messaging, the APAC organisations experienced an increase in qualified sales opportunities, leading to more closed/won deals and contributing to a 10% annual increase in revenue for APAC organisations.

Sales Navigator contributed to a 10% annual increase in revenue for APAC organisations.

8% average yearly increase in revenue

Efficiencies gained in sales research efforts

By leveraging accurate and detailed professional data, automated capabilities, and seamless CRM integration, the organisations’ sales teams more efficiently identified qualified leads ready to buy and engaged prospects with more effective messaging, resulting in increased opportunities and a positive impact on the bottom line.

15% Sales time saved each week

Data accuracy and enrichment

Since Sales Navigator is built on the established LinkedIn professional platform, the organisations’ sales teams benefited from access to real-time, first-party professional data, as it ensured data accuracy and empowered the sales teams to approach the available information with confidence.

Global network with 950 million members
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Identification of high-value leads with intent to buy

Sales Navigator incorporates a feature that identifies and reports buyer intent, enabling the organisation’s sales team to track a prospect’s journey, prioritising those most likely to engage based on intent signals such as responding to an InMail, visiting the organisation’s LinkedIn page, and interacting with its posts. This functionality empowers the sales team to prioritise their efforts efficiently and concentrate on high-value prospects who are more likely to make a purchase.

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Ability to work together seamlessly

According to the interviewees, the adoption of Sales Navigator resulted in improved employee engagement and a better overall employee experience. Through seamless automation and transparency, Sales Navigator offered team members the ability to collaborate, perform tasks more easily and efficiently, and to establish a deeper relationship with prospective clients.

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*LinkedIn commissioned Forrester to undertake this TEI study. Forrester does not endorse a company or its solution, and clients cannot purchase favorable opinions or results. Forrester maintains editorial control over any content created. For more information visit

**This information derives from LinkedIn proprietary data and is supplemental to Forrester's TEI Study findings.