LinkedIn Sales Navigator Economic Impact Study: Latin America Spotlight
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Is LinkedIn Sales Navigator worth the investment?

In 2023, LinkedIn commissioned Forrester Consulting to conduct a global Total Economic Impact™ study to determine the return on investment (ROI) of LinkedIn Sales Navigator. In this sub-set of the global TEI study, focused on the use of Sales Navigator in the Latin American region, Sales Navigator was found to have attributed to 30% increase in closed/won opportunities, and a 75% increase in meeting sourced from Sales Navigator.

Discover the main benefits identified by Forrester below, and read the full global study for the full details, including methodology and customer testimonials.

Revenue growth Research efficiency Data accuracy Buyer intent Employee collaboration

Gain in net operating profit due to the increase in sales opportunities

By leveraging more accurate data, higher-quality leads, and improved messaging, the Latin American organizations experienced an increase in qualified sales opportunities, leading to more closed/won deals and ultimately generating additional revenue.

75% increase in meetings sourced from Sales Navigator
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*LinkedIn commissioned Forrester to undertake this TEI study. Forrester does not endorse a company or its solution, and clients cannot purchase favorable opinions or results. Forrester maintains editorial control over any content created. For more information visit forrester.com/policies/tei.



**This information derives from LinkedIn proprietary data and is supplemental to Forrester's TEI Study findings.