Advertising

How to get started

First, build your company's brand and build trust with your community.

Second, create your first ad campaign on LinkedIn's ad platform.

Ad formats

Reach and engage a professional audience in the LinkedIn feed.

Engage your prospects where professional conversations happen.

Engage prospects with ads automatically personalized to them.

Self-service ad formats to create campaigns in minutes.

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Discover how much it costs to advertise on LinkedIn.

Reach the people who matter most to your business.

Qualified leads come from a quality audience on LinkedIn.

An easy way to reach new audiences by amplifying your best content.

Measure the true impact of your LinkedIn ads.

Measure the ROI of your LinkedIn ads.

Choose your LinkedIn ad format based on your objective and customer journey.

LinkedIn Contact Targeting

Upload or integrate your lists of contacts

What you can do with LinkedIn Contact Targeting

Build a customized audience

Market to prospects, your target demographic, and known contacts by securely uploading your email address lists or connecting to your contact management platform.

Deliver relevant content

Tailor content to convert prospects, retain clients, and win back churned customers.

Drive more conversions

Guide your in-market audience along their buying journey, and drive sales and qualified leads.

Two ways to get started with Audience Targeting

Upload your email list

Format the list as a single column, inserting contact IDs such as email, first name, last name, and mobile IDs. You can upload up to 300,000 contacts.


Once you’re on the audience creation page in Campaign Manager, click on create an audience and choose matches based on contact IDs.

Upload your file, and click next.

Connect your data integration partner

Set up an integration with our supported CRM partners. Follow step-by-step instructions to connect your contact management platform. Your lists will automatically populate on your Uploaded list menu.

Grow your business with LinkedIn Contact Targeting
Have questions?

Talk to a specialist now

Learn more about LinkedIn Ads