Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad

Audience Insights

Discover, manage, and activate your audiences

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What you can do with Audience Insights

Understand your audience better

Gain valuable audience insights into your matched or saved audiences — like job titles, company names and industries — prior to campaign launch using the most accurate professional data, only available on LinkedIn.

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Create tailored content

Learn which topics and interests resonate with different audiences to customize content along their buyer journey.

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Reach your ideal prospects

Use what you learn to adjust and reach audiences who are most likely to become qualified leads and customers

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How to get started with Audience Insights

Create audiences to gain insights

Audience Insights is available through Campaign Manager for any matched or saved audience, even ones that aren’t used in a live campaign or still building from scratch. Follow these steps to create a matched or saved audience.

Screenshot of the Audiences UI using the LinkedIn Campaign Manager.

Explore your insights

Once your audience is created, access your insights by clicking on plan, then audiences, choose matched or saved. For matched, select the desired audience and click on insights. For saved, click on the audience name.


Explore five audience categories, like content or company, to learn the professional demographic data on who your audiences are and discover new audiences that you didn’t know existed.

Screenshot of the Summary UI using the LinkedIn Campaign Manager.

Apply audience insights to your audience strategy and easily implement

Using what you learned, like high-indexing skills, refine your audience using the edit option to reach a group that matters most for your business. From there, easily activate your audience into a new campaign within the same view by selecting the create campaign option.


Create tailored ads based on general or product interest to the people you want to engage and target the specific audience segment for each ad.


Once launched, your campaign professional demographics will help you measure impact, so you can keep learning.

Screenshot of the Members UI using the LinkedIn Campaign Manager.
Discover more about your audience with Audience Insights
Have questions?

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