What you can do with Audience Insights

Icon of a magnifying glass.

Understand your audience better

Gain valuable audience insights into your matched or saved audiences — like job titles, company names and industries — prior to campaign launch using the most accurate professional data, only available on LinkedIn.

Icon of a document with a writing utensil on the side.

Create tailored content

Learn which topics and interests resonate with different audiences to customize content along their buyer journey.

Icon of two individuals with a checkmark on the side.

Reach your ideal prospects

Use what you learn to adjust and reach audiences who are most likely to become qualified leads and customers

Screenshot of the Audiences UI using the LinkedIn Campaign Manager.
Screenshot of the  Summary UI using the LinkedIn Campaign Manager.
Screenshot of the Members UI using the LinkedIn Campaign Manager.