Empowered B2B buyers consult many communities – including those on social media – to inform their purchase decision. They find most value in the ones geared toward their business needs and interests.
- 81% of B2B buyers said they share business-related content with their LinkedIn network.
LinkedIn members are purposeful. They invest time on the platform to be more productive and successful, to learn and grow. That makes them more interested in learning about brands on LinkedIn.
- LinkedIn is the most common social network used to research for buying decisions.
- Brands on LinkedIn have seen 33% increase in purchase intent resulting from ad exposure on LinkedIn. Heinz Marketing