Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

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Create ad

Reach more people by Boosting posts and events

An easy way to reach audiences by amplifying your best content

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Extend your reach to a larger audience beyond your followers

Fast and easy to use

Promote time-sensitive posts in just a few clicks and a credit card. No need to learn a new advertising tool.

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Reach people who matter most to your business

Use real, member-generated demographic data to reach the right professionals based on seniority, industry, job function and more.

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Drive success for your objective

Get more views and engagement on your post or drive event registrations.

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Learn how to boost a post from our Help Center

Check out our Best Practices guide for boosting posts

Promote content with our Getting Started guide

Types of posts to boost

Posts that have higher than normal engagement are good candidates for boosting.

Industry thought leadership.

Keep your audience productive and informed with latest trends and happenings in your industry. University of Waterloo shared a prototype image of a portable, low-cost ventilator they hope could soon save lives on the front lines of the #COVID19 crisis based on a prototype created by their students.

See post
Image of window showing a post by University of Waterloo

Customer spotlight.

Headspace drove great conversations with their followers without any creative or rich media. They simply posed the question "Are you using Headspace? What are your favorite courses?" Members responded with positive accounts of using the app and committing to their mental health.

See post
Illustration showing a customer spotlight of Headspace

New product launches or events.

The Ocean Cleanup announces the launch of Interceptor 004, ready to ship to the Dominican Republic. The Interceptor was created to clean polluted rivers and oceans. Members celebrate and ask questions about applications in other parts of the globe.

See post
Illustration of screen showing The Ocean Cleanup

Learn about the types of posts that are boostable from the Help Center

Pick an objective that's right for your business

Brand awareness

Increase your share of voice in a product or service category or announce new product launches or features.

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Video views

Get more people to watch your video

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Post Engagement

Grow followers or get viral engagement on a post. Maintain credibility and stay top-of-mind.

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Website visits

Promote traffic to the website linked to your post where you can showcase your products or services or collect leads.

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Events

Promote your event by redirecting traffic to the Events page where you can drive registrations.

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Lead Generation

Collect even more quality leads from your ads with seamless pre-filled lead forms.

Image of LinkedIn Events UI

Learn about marketing objectives available in boosting from our Help Center

Charly Buesnel
Digital Executive
at Crestbridge

Image of Charly Buesnel Digital Executive at Crestbridge

"The boost feature was straightforward to use. For us, that means we could take a post that was doing well and just push it out further without any additional effort."

Read their story
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