Rocketlane Case Study | LinkedIn Marketing Solutions

Factors.ai seamlessly integrated with Rocketlane's CRM and Slack platforms, providing real-time data and reports on marketing performance. This integration helped Rocketlane to track the impact of their marketing efforts, get information on high-value prospects, and ensure smooth data-flow between systems.
Factors.ai delivered vital insights into lead generation and overall data trends, which Rocketlane leveraged to refine their marketing strategies, optimize content performance, and generate high-quality leads.
Factors.ai supported Rocketlane in integrating their LinkedIn Ads with the Factors.ai platform. The integration process was streamlined, with Factors.ai guiding Rocketlane through the major integration tasks.

Results

LinkedIn Ads enabled Rocketlane to effectively target specific titles in various industries, and achieve a better targeting precision, resulting in a 34% increase in lead generation.
With LinkedIn’s lead gen forms, the conversion rate for the overall website increased from 0.1% to 3-4%, almost 40 times higher.
With the help of Factors.ai, Rocketlane successfully measured the ROI of their LinkedIn Ads campaigns, gaining valuable insights into the effectiveness of their marketing investments in half the time.
Actionable insights into lead generation provided by Factors.ai, were used to enhance Rocketlane’s marketing strategies and helped them allocate resources towards the most effective channels and campaigns.

Photo of a man sitting at his desk and talking at the phone

Factors.ai and LinkedIn played crucial roles in Rocketlane's growth and marketing success.

LinkedIn Ads enabled Rocketlane to implement precise targeting, which improved lead generation and facilitated better engagement with the target audience. Rocketlane plans to continue leveraging LinkedIn and Factors.ai in the future. Additionally, they aim to further explore the capabilities of Factors.ai, expanding their usage beyond the current integration and taking full advantage of the platform's offerings.

“Like all marketers, we heavily investing on marketing ROI. For us that means two things: spending more on what’s producing closed deals of the right type; and spending more on bottom of funnel leads. Both LinkedIn and Factors.ai help with better targeting and spending more on higher value, intent-based leads.”

Steve Colberg

Head of Growth

Rocketlane

Rocketlane is a purpose-built customer onboarding and PSA platform that accelerates time-to-value and improves project profitability and predictability.

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Headquarters
NAMER

No. of Employees
51-200

Industry
Software Development