Advanced Account Targeting

Add a new dimension to your ABM efforts with LinkedIn

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What you can do with Account Targeting

Run account-based marketing (ABM) campaigns

Match your target companies against the 13+ million Company Pages on LinkedIn.

Target by professional demographics

Reach the people who make buying decisions at your highest value accounts.

Drive more
conversions

Guide decision makers along their buying journey—and drive more qualified leads.

Get started with Account Targeting

Prepare your account list

Format the list as a single column, one company per row, with the word “companyname” as the first row. You can upload up to 300,000 company names.

Save your list as a CSV file.

Upload your account list

Next, set up Account Targeting for your LinkedIn ads.

Once you’re on the audience creation page in Campaign Manager, click Create an audience. Choose Match based on a list of accounts. Upload your file, and click Next.

Your list may take up to 48 hours to match and become available for targeting.

Learn more about Account Targeting on LinkedIn

Getting Started Guide

Download our step-by-step Getting Started Guide to Account Targeting.

Download guide (PDF)
Advertiser Checklist: Account Targeting

Use the Advertiser Checklist for Success for Account Targeting to follow our best practices.

Download now (PDF)