This second edition of Underscore demystifies today’s tech buying landscape and offers insight on how to thrive as a marketer.

Today’s technology buyers have more experience, access to information and connectivity than ever before. Marketing to them means taking a holistic perspective into account – one that drills deeper into understanding who they are, how they interact with their peer communities, the context in which they make decisions, and the precise ways that they expect technology solutions to solve their most complex problems.