Highlight all aspects of your brand
Showcase Pages are extensions of your LinkedIn Page, designed to spotlight individual brands, business units and initiatives. Once created, they’ll be listed under ‘Affiliated Pages’ on your main LinkedIn Page.
Share unique content with target audiences
Showcase Pages have the same posting options and analytics as your LinkedIn Page to help meet your growth objectives.
Note that you cannot associate employees with a Showcase Page, so some employee engagement features will not be available.
Get started with Showcase Pages
1. Create a LinkedIn Page
Make sure to complete your Page, build a follower and employee base, and post regularly to establish your presence.
2. Identify business areas that need a Showcase Page
To ensure you’re not over-fragmenting your audience, look at the size and audiences needs of your existing community. If you’re considering building more than ten Showcase Pages, consider how you might bucket them into larger categories.
We also recommend that you do not create a Showcase Page for a specific country or region. Instead, geo-target your organic posts from your main Page.
3. Create a Showcase Page
Click "Admin Tools" from the dropdown menu in your Admin View. Screenshot below.
4. Assign admin access
Limit access to subject-matter experts only. This might be a social media manager, product marketer, or vertical sales partner -- anyone who can consistently post quality content to your new Showcase Page audience.
