Voya Financial Case Study
Voya Financial raises awareness of their new brand using Display Ads and Sponsored Content.
Unmatched audience quality
Get your business in front of the largest, most engaged network of professionals, thought leaders, decision-makers and influencers.
Attract and engage your target audience with highly visible display ads, placed exclusively on high-traffic LinkedIn pages.
Accurate professional targeting
Use LinkedIn’s exclusive professional targeting or your own first- or third-party data to programmatically reach the audiences that matter most to your business.
Advertise with confidence in LinkedIn’s bot-restricted, fraud-monitored environment.
Use your own first- or third-party data to retarget website visitors, CRM contacts, lookalike audiences, and more.
Professional identity targeting
Use LinkedIn audience segments to programmatically reach professional audiences based on their company size, seniority, professions, and more.
LinkedIn Display Ads are purchased programmatically.
Choose your preferred demand-side platform (DSP) or agency trading desk (ATD), with flexible purchasing and targeting options.
Buy your inventory through open or private auctions.
Select the option that works best for you or use both to maximize your reach.
To see if you're qualified to get started, talk to your media buying team at your current programmatic buying provider.