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The higher education sector is under tremendous pressure to prove not only their worth as institutions but also the value of a degree. As a marketer, leads are your lifeblood and our research shows that prospective students are demanding relevant content at every stage of their journey.

That's why we designed this led generation masterclass, built with higher education marketers in mind. By focusing solely on the challenges you face, we can tailor the discussion and enable you to achieve your led generation and enrolment goals.

Attendees will:

  • Hear about the LinkedIn Marketing product roadmap that will help marketers drive even greater ROI
  • Understand how to implement Matched Audiences and Lead Gen Forms to drive more leads at lower costs
  • Uncover lead generation best practice within the Education market

Agenda:

07:30 Registration and networking
08:00 Activate the funnel in the Australian education sector
08:15 Demand Generation at LinkedIn
08:30 Exceeding your demand generation goals with LinkedIn
09:00 Customer success: Achieving business objectives with LinkedIn
09:20 Q&A
09:30 Coffee and networking

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Travis May
Travis May
Enterprise Account Director
LinkedIn Marketing Solutions

Ben Eatwell
Ben Eatwell
Head of Marketing
LinkedIn Sales & Marketing Solutions

Sudeep Eldo Cherian
Sudeep Eldo Cherian
Director, Global Product Marketing
LinkedIn Marketing Solutions

Jenna Becerra
Jenna Becerra
Associate Product Marketing Manager
LinkedIn Marketing Solutions