Customers expect a seamless experience, but how do businesses adapt to support this expectation?

Marketers are expected to be more involved in the end-to-end buying cycle while Sales people face more pressure to engage their customers with content. These new expectations make it more difficult to split up the customer life cycle.

Separately, each team's impact is impressive. But together, the Sales and Marketing teams are unstoppable. Join LinkedIn and customer panelists from our Online Sales and Marketing teams for a discussion on the right approach to Sales and Marketing alignment, trends in B2B marketing, and how you can leverage LinkedIn's ad platform to meet the new customer expectation.

Agenda – at – a – glance

3-5pm:

• Sales and Marketing Alignment Keynote
• Building a Culture of Collaboration: Customer Panel
• 7 B2B Marketing Trends: Actionable Insights from LinkedIn
• LinkedIn Product Roadmap

5-6pm:

• Cocktail Hour

Ready to make your business unstoppable with Sales and Marketing alignment? Register now.