LinkedIn Marketing for Government

Why Employer Brand Is the New Frontier

10-minute Read

LinkedIn describes how government agencies can capitalize on opportunities, counter perceptions, increase visibility for their organizations, and ultimately attract more top talent by developing and promoting their employer brand.

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How PIOs Improve Community Connections With Branding

05-Min Read

Christine Townsend, President of PIO Toolkit, joined us to discuss how the communications arms of governments can harness the power of branding and use LinkedIn to create community connections. PIO Toolkit is a resource for those who work in government communications.

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Success Story: Michigan Economic Development Corporation

06-Minute Read

LinkedIn is a crucial tool for many economic development organizations, including Michigan Economic Development Corporation. MEDC leverages LinkedIn's suite of tools to promote the MEDC brand identity, expand its marketing reach, and ultimately bring business to Michigan.

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How Government Orgs Succeed With Marketing on LinkedIn

14-Minute Read

Social media fundamentally changed how governments and the public interact with one another. While savvy marketing strategies in government have made a splash in civic engagement, there is still enormous untapped potential on the B2B side. We’ve put together a collection of government marketing best practices to help you get started, with tools and tips to set you off on the right path.

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Sentiment Analysis: US Federal Government Agencies

03-Minute Read

The professional nature of LinkedIn fosters a brand-safe environment, and the data shows it. We conducted an analysis of comment sentiment on US Federal government agency posts to better understand the tone of how LinkedIn members engage.

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FDI Playbook: Global Edition

04-Minute Read

Use this action plan to establish and grow your region’s presence on LinkedIn with tips on engaging stakeholders and best-in-class examples from other economic development organizations around the world.

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FDI Playbook: United States Edition

04-Minute Read

Use this action plan to establish and grow your region’s presence on LinkedIn with tips on engaging stakeholders and best-in-class examples from other economic development organizations across the United States.

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Success Story: JobsOhio and Saskatchewan

07-Minute Read

Saskatchewan Ministry of Trade and Export Development and JobsOhio are two organizations that turned to LinkedIn to identify business decision makers capable of bringing new business to their region. Through targeted marketing strategies, both delivered strong value propositions to spur economic development for their regions.

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Webinar: Economic Development Strategy

1-Hour Listen

LinkedIn’s North American economic development experts share economic insights from LinkedIn's data set of over 780M members, success stories, and tangible steps to help you plan and execute your own LinkedIn strategy.

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Best-in-Class Creative for Recruitment Marketing

08-Minute Read

In need of creative inspiration? Our gallery of best-in-class creative from government agencies’ talent marketing efforts will help you learn the most effective ways to attract top talent.

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Pages and Content Best Practices

10-Minute Read

Learn from our German team to perfect your government Page and content for LinkedIn.

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