Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

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LinkedIn Ads for Government

Discover best practices to help your organization connect, inform, and engage audiences on the world’s largest professional network.

How Governments use LinkedIn Marketing

LinkedIn helps governments connect with the right audiences to advance their programs and achieve their mission.

Reach Industry & Professional Audiences

Identify, target and engage with the professional audiences that matter most

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Engage & Educate Citizens

Reach, educate and interact with your constituents

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Attract and Retain Top Talent

Build your employer brand and recruit top talent to work with you

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Why Government Marketers use LinkedIn

Quality Audience

Customize targeting by job titles, skills, function, industry, and more to drive more impactful engagement and ensure your message reaches the right audience.

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Trust is a Must

Since 2017, LinkedIn has been recognized as a top-trusted social platform by the Insider Intelligence Digital Trust Study. 

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Superior Brand Safety

Deliver impact in a brand-safe environment that yields meaningful, high-quality results.

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Get Started with LinkedIn Ads

Get the foundational tools you need to start advertising on LinkedIn.

Get Started
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Resources for Governments

Get Inspired: Idea, insights, and success stories to help your agency achieve your goals.

Resources for Governments

Get Inspired: Idea, insights, and success stories to help your agency achieve your goals.

Invest in Your Expertise with Marketing Labs

Learn how to run campaigns that deliver on your objectives

Visit the full library of our on-demand courses and get certified in LinkedIn Ads.

Visit the Marketing Solutions Help Center for detailed answers to all your marketing and advertising questions.

Ready to Start Marketing on LinkedIn?

Establish your government’s presence with a free LinkedIn Page.

Create a Page
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Promote your programs and job opportunities with LinkedIn ads.

Create an Ad
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Have questions?

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Learn more about LinkedIn Ads

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