Building an Organic Presence with LinkedIn Pages
Building a LinkedIn Page is the first step and an important pillar for any marketing strategy. Learn how to create and maintain an active LinkedIn Page, as well as how to use all the features available to build your credibility.
Introduction to LinkedIn Ads
Get started with advertising on LinkedIn. Learn how to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and optimize towards your goals.
Using LinkedIn’s Ad Targeting
Learn how LinkedIn targeting works, and how to get the most of it. Explore LinkedIn’s unique targeting, and learn the tactics and best practices to tailor the targeting for your LinkedIn campaign.
Reporting and Analytics for LinkedIn Ads
This course is great if you’re new to LinkedIn reporting tools or you want to improve your campaign analytics skills with tips and best practices. The course's main goal is to help you get the most ROI for your ad spend.