Installing and using the LinkedIn Insight Tag
Once matched, we can tally their actions in Campaign Manager so you can use the data to analyze your website's conversion flows and optimize your ad campaigns.
- Access to your website's code base
- Your Insight Tag code or its partner ID
- Access to LinkedIn Campaign Manager
In addition, depending on where you conduct business, you may have to comply with General Data Protection Regulation.
Insight Tag Code
When run, this code will download a library of functions called insight.min.js which you can then use for conversion tracking. It also automatically tracks a single page-load conversion by calling the window.lintrk() function each time it loads.
How do I know my tag is working?
You can check the status in Campaign Manager by navigating to Analyze and then Conversion Tracking. Select the Data Sources tab. Once the Insight Tag is installed on your website and a LinkedIn member visits, your Insight Tag will show as "active."
Tag activation may take up to 24 hours, depending on your website traffic.
You can also refer to the Validate tag placement from your own website section in this Help Center Article on Troubleshooting the LinkedIn Insight Tag.
- Open DevTools by pressing Control + Shift + J or Command + Option + J (Mac)
- Click the Network panel
- Type “ads.linkedin” into the filter bar → refresh the page.
- Look for a network request with a 302 redirect status code
Alternatively, you can use a Chrome extension called Tag Explorer that displays all of the tag requests for every vendor loading on the site.
- Click on the extension
- Scroll down to find LinkedIn in the list
- Click into each tag request (three dots to the right of each) to check the query string parameters like tag type, PID, and the URL.
- Allows you to utilize both third party and first party cookie settings to track conversions.
- Works with both URL based and Event Specific tracking.
If you added the Insight Tag to your website before June 2021, we recommend you update the tag on your website. Access your Insight Tag in Campaign Manager to view the updated code.
Some browsers have already started blocking 3rd party cookie tracking by default (including Safari, Firefox), and others (such as Chrome) announced plans to do so in the near future.