From Concept to Revenue:  A Founder’s Guide to LinkedIn

In 2021, we saw a record $621B invested in startups across the world. With so many newly funded companies competing in crowded markets, founders need more than a great idea for their business to stand out.

That’s why we’ve written From Concept to Revenue: A Founder’s Guide to LinkedIn, a guide to help founders leverage LinkedIn’s most helpful, free features for differentiating their startups’ brand. By following our proven best practices, we hope startups can maximize impact without compromising bandwidth or budget.

In this guide, you’ll learn how to: 

• Develop Personal and Professional Brand: Create a strategic approach that supports all your growth objectives.

• Rise Above with Thought Leadership: Differentiate your company and gain traction with meaningful content.

• Grow Your LinkedIn Following: Set up your LinkedIn Page for maximum exposure.

• Appeal to Investors, Employees, & Prospects: Use LinkedIn data to understand your audience.

Start leveraging the attention your company receives and turn it into momentum to grow your business today!