Census

Census helps you harness the valuable customer data you need to always send the right message at the right time.

We connect marketing teams to the Customer 360 source of truth in the data warehouse, by providing a no-code experience to build and activate omnichannel audiences in just a few clicks. No CSVs or engineering favors required!

By building hyper-personalized customer journeys, you can experiment more intelligently, improve ROAS, and decrease customer acquisition costs.

360° Customer Profiles
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.

Dynamic ABM
Create custom audiences from Account-Based Marketing targets and drive sales by delivering personalized ads and emails to the right people at the right time.

Lead Scoring
Create custom scoring models using your first-party data and sync Product Qualified Leads and Marketing Qualified Leads to all your CRM, marketing, and advertising channels.

Marketing Segmentation
Create granular segments or audiences based on Customer 360 data to create upsell opportunities, send product recommendations based on customer behavior, and trigger campaigns based on calculated metrics with up-to-date data.