Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad

Learn more about Demandbase

Demandbase unites sales and marketing around Account Intelligence, activated wherever you interact with customers: advertising, account-based experience, sales, and systems. Spot opportunities earlier, engage intelligently, and close deals faster.

How Demandbase and LinkedIn work together

Demandbase’s integration with LinkedIn allows marketers to automate high-impact advertising plays for LinkedIn ads using Demandbase’s proprietary data and technology. Marketers are able to build custom, dynamic account and contact lists using 1st party customer data and 3rd party technographic, firmographic, and intent data and push those lists to LinkedIn to be used in LinkedIn campaigns.

Benefits

Demandbase is an end-to-end, Go-to-Market platform that helps marketing and sales find, engage, and close the accounts that matter through data, engagement channels, personalization, and advanced analytics. Demandbase’s integration with LinkedIn helps marketers:

  • Identify and segment accounts and contacts using 1st and 3rd party data. Customers can use 1st and 3rd party data (CRM, sales stage, website, intent, predictive, technographics, sales signals, etc) to create, segment and action upon precise account or contact lists across all of their channels.
  • Automate dynamic account and contact targeting. Customers can push account and contact lists to LinkedIn Campaign Manager to be used with any campaign type, and lists will update automatically based on rules in Demandbase to ensure the right customers are receiving the most relevant messaging.
  • Include LinkedIn in cross-channel ABM programs. Easily include LinkedIn as a channel alongside ABM programmatic display campaigns.

Earned badges

LinkedIn marketing partner badge

LinkedIn Certified

Details

Visit Demandbase website

Specialities
Audiences

Service Model
Self-Service

Markets

Canada
United States
United Kingdom


Pricing Model
Subscription

Resources
• Help Article
• Implementation guide

Privacy Policy
•  Privacy Policy

"One of the things I love most about Demandbase is the integration with LinkedIn. We customize our ads based on where an account is in the buyer journey. With the daily audience sync from Demandbase to LinkedIn, we’re now able to run ads based on journey stage on both platforms, and then use LinkedIn personas to zero in on the right people, as well. It’s been a game changer!"

Bryant Pulecio
Director Web & Digital Strategy at Deep Instinct

Highlights of using Demandbase with LinkedIn

Add LinkedIn as a Data Source

Grant permission and connect your desired LinkedIn Ad Account(s) to Demandbase.

Select a LinkedIn Ad Account

Select the LinkedIn ad account to which you want to push audiences.

Create LinkedIn Destination

Once LinkedIn is set up as a data source, you can start pushing audiences into your ad account(s).

Scheduler Tab

After the first sync, the Destinations tab shows information about the Audience's status and metrics.

Integrates with these products or features

Features:
Audience Management

Get started with LinkedIn and Demandbase

Contact Demandbase
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