Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

Learn More

Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad
Logo of Metadata.io.

Metadata.io

Automate your paid campaigns and drive more revenue.

Learn more about Metadata.io

B2B marketers use Metadata to automate their paid campaigns and drive more revenue. Metadata frees B2B marketers from technical, mundane, and repetitive tasks to spend more time on high-value work like strategy and creativity.

How Metadata.io and LinkedIn work together

B2B marketers use Metadata’s demand generation platform to automate their LinkedIn campaigns and drive more revenue.

From building audiences to executing campaign experiments to automatically optimizing campaigns to revenue – Metadata automates all of this.

Benefits

  • Audience Targeting - Uses first-party and third-party data to build highly targeted audiences on LinkedIn; matches personal emails to business emails, increasing match rates by as much as 7.5x on LinkedIn
  • Campaign Automation - Use one tool to launch and run your paid campaigns on LinkedIn, Facebook, Google Ads and display
  • Campaign Experimentation - Create unique campaign experiments combining audiences, ads, and offers, then push them directly to LinkedIn
  • Lead Enrichment - Enrich new leads from campaigns using LinkedIn Lead Gen Forms with up to 20 business attributes
  • Campaign Optimization - Let Metadata automatically optimize your LinkedIn campaigns to pipeline and revenue using data from your CRM
  • Integrations - Connects with your CRM, ad channels, and marketing automation platform to eliminate manual and repetitive work across your tech stack

Earned badges

LinkedIn marketing partner badge

LinkedIn Certified

Details

Visit Metadata.io website

Region Support
Americas

Specialities
•  Audiences
•  Campaign Management
•  Reporting & ROI
•  Lead Generation

Service Model
Self Service

Pricing Model
Tiered Subscription

Resources
•  Implementation Guide
•  Resource Page
•  ThoughtSpot Case Study
•  Why Metadata
•  2022 Paid Social Benchmarks
•  Demand Gen U

Privacy Policy
•  Metadata.io Privacy Policy

"We can finally focus on strategy, creativity, and driving more revenue, instead of getting bogged down by task-oriented, time-consuming work. With Metadata - we're smarter as a demand gen team than we've ever been."

Profile picture of Megan Boone.

Megan Boone
Senior Director of Revenue Marketing, ThoughtSpot

Highlights of using Metadata.io with LinkedIn

Home Dashboard

View your KPIs, supporting metrics and account funnel every time you log into Metadata

An illustration of a dashboard.

Audience Builder

Build campaign audiences using first and third-party data on LinkedIn and other paid channels.

An illustration of building campaign audiences.

Account Report

See how your target accounts progress through the funnel from impression to closed won revenue

An illustration of an account report.

Performance By Channel

Customize your KPIs so you can see your performance metrics across multiple paid channels.

An illustration of a performance report.

Campaign Builder

Combine multiple audiences, ads, and offers into unique experiments and push them directly to LinkedIn.

An illustration of a campaign draft.

Integrates with these products or features

Platform:
Campaign Manager

Ad Formats:
Conversation Ads, Video Ads, Single-Image Posts, Carousel Ads

Features:
Lead Gen Forms, Conversion Tracking, Contact Targeting, Account Targeting

Get started with LinkedIn and Metadata.io

Contact Metadata.io
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