• Audience Targeting - Uses first-party and third-party data to build highly targeted audiences on LinkedIn; matches personal emails to business emails, increasing match rates by as much as 7.5x on LinkedIn
  • Campaign Automation - Use one tool to launch and run your paid campaigns on LinkedIn, Facebook, Google Ads and display
  • Campaign Experimentation - Create unique campaign experiments combining audiences, ads, and offers, then push them directly to LinkedIn
  • Lead Enrichment - Enrich new leads from campaigns using LinkedIn Lead Gen Forms with up to 20 business attributes
  • Campaign Optimization - Let Metadata automatically optimize your LinkedIn campaigns to pipeline and revenue using data from your CRM
  • Integrations - Connects with your CRM, ad channels, and marketing automation platform to eliminate manual and repetitive work across your tech stack