- Audience Targeting - Uses first-party and third-party data to build highly targeted audiences on LinkedIn; matches personal emails to business emails, increasing match rates by as much as 7.5x on LinkedIn
- Campaign Automation - Use one tool to launch and run your paid campaigns on LinkedIn, Facebook, Google Ads and display
- Campaign Experimentation - Create unique campaign experiments combining audiences, ads, and offers, then push them directly to LinkedIn
- Lead Enrichment - Enrich new leads from campaigns using LinkedIn Lead Gen Forms with up to 20 business attributes
- Campaign Optimization - Let Metadata automatically optimize your LinkedIn campaigns to pipeline and revenue using data from your CRM
- Integrations - Connects with your CRM, ad channels, and marketing automation platform to eliminate manual and repetitive work across your tech stack
