Learn more about Twilio Segment
Twilio Segment's mission is to build the world's leading customer engagement platform. We provide simple tools that solve hard problems for Marketers, Data Scientists, Developers, and Analysts.
How Twilio Segment and LinkedIn work together
Twilio Segment brings customer data together from every one of your touchpoints, using a catalog of 450+ source and destination integrations. It builds golden customer profiles in real-time, giving you deep insight into your customers needs and behaviors. Understanding your customers in this way allows you to build more accurately targeted audiences, in turn giving your advertising programs on LinkedIn a major performance boost.
Create more highly-targeted, more effective audience cohorts, to improve the performance of your LinkedIn advertising.
Twilio Segment CDP enables:
• Cross-stack collection of first-party customer data from any customer touch-point
• Identity resolution, creating unified “golden profiles” for every customer regardless of where and how often they interact with your brand
• Low- and no-code creation of complex, behavior-driven audiences, and maintenance of those audiences in real-time
• Delivery of those real-time audiences to any downstream marketing tool or channel, such as LinkedIn for advertising AND your email automation platform for follow-up nurture
• A single, trusted source of truth for identity-resolved end-customer profiles. This improves data quality and cohort modeling on the customer side, improving campaign targeting.
• Better modeling and real-time segmentation, which can power more accurate lookalike audiences, delivering higher-performing ad campaigns.
"MongoDB is excited to see the LinkedIn and Twilio Segment partnership. With Segment’s Identity Resolution, we can now have a unified profile of all our customers across web and mobile, which enables us to further personalize their experience., thus improving our ROI on LinkedIn ad spend."
Highlights of using Twilio Segment with LinkedIn
LinkedIn Catalog Image
LinkedIn Audiences available in the Twilio Segment catalog section
Setting up LinkedIn Audiences as a connection in Twilio Segment
Mapping LinkedIn Audiences
Adding mapping for LinkedIn Audiences connection in Twilio Segment
Editing the settings for the LinkedIn Audiences integration
Integrates with these products or features