Get to the Heart of your Ideal Audience
The targeting criteria that can take you to the heart of your ideal audience on LinkedIn.
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As people, companies and economies rebuild following the pandemic, growth depends on inspiring the people in the right mindset: a mindset that’s ready to do business – and inspiring as many of them as possible. This series of assets gives B2B marketers strategies and ideas to help move their business forward.
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Brand Build on LinkedIn
This pocket guide will help you understand the LinkedIn tools and capabilities that can be most helpful toward supporting your efforts on the platform.
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B2B Isn’t Boring. It’s Brilliant
Inspire your B2B marketing with these fun, funny, and emotionally resonant examples from B2B brands including CISCO, Upwork, Uberflip and Novartis.
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What it Takes to Build Brand Trust Today
Amidst an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world, business remains a trusted institution. As such, brands and their marketers have a critical opportunity to build upon this confidence, with potentially long-lasting impacts. This guide details how you can capitalize and take advantage of this moment.
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Flywheel of B2B Thought Leadership
Edelman identified the top six best practices that the most effective thought leaders in the world are using to produce their content.
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Ready for Business 2021
As people, companies and economies rebuild following the pandemic, growth depends on inspiring the people in the right mindset: a mindset that’s ready to do business – and inspiring as many of them as possible. This digital magazine is packed with ideas for making this magic happen.
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J&J Drives Massive Engagement on LinkedIn Live
This infographic shows how Johnson & Johnson was able to generate more than 1 million views for “Road to a Vaccine” on LinkedIn.
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Take Steps Now for the Future of your Brand
Brands have a unique opportunity to take key actions now geared toward long-term success.
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IMA Optimized its Targeting Efforts on LinkedIn
Learn how The Institute of Management Accountants (IMA) used LinkedIn’s targeting tools to boost email Signups By 513%.
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Executive Thought Leadership: A Quick Start Guide
Empower corporate communciations teams with tactical tools to build their CMO's influence on LinkedIn.
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How Thought works Generated 20x More Leads
Uncover how Thought works generated 20x more leads using LinkedIn’s targeting tools and built readership among 75% of top accounts.
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LinkedIn Targeting Options
This pocket guide outlines the Audience Selection screen within Campaign Manager and provides a deep dive into each of the targeting options available on LinkedIn.
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Ready to Do Business Campaign Summary
This post pulls together all the assets from the Ready to Do Business Campaign.
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