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Advertising

Objectives

  • Awareness

    Build your brand and measure impressions.

  • Consideration

    Get your customers to take action to learn more about your business.

  • Conversions

    Optimize for lead generation or other actions taken on your website.

Product Updates

Ad Formats

  • Sponsored Content

    Reach and engage a professional audience in the LinkedIn feed.

  • Sponsored Messaging

    Engage your prospects where professional conversations happen.

  • Dynamic Ads

    Engage prospects with ads automatically personalized to them.

  • Text Ads

    Self-service ad formats to create campaigns in minutes.

See all Ad formats

Audience and Reporting

  • Targeting

    Target over 850M active professionals by job title, function, industry, and more.

  • Our Audience

    Reach buyers with the power to act.

  • Lead Generation

    Qualified leads come from a quality audience on LinkedIn.

  • Insight Tag

    Track conversions and optimize your campaigns automatically.

  • Conversion Tracking

    Measure the true impact of your LinkedIn ads.

  • Reporting and Analytics

    Measure the ROI of your LinkedIn ads.

Ad Tips Resource Center

Learn more

  • Pricing

    Discover how much it costs to advertise on LinkedIn.

  • Boosting

    An easy way to reach new audiences by amplifying your best content.

  • Agencies

    Discover how LinkedIn and ad agencies work together.

  • Partners

    Find trusted solutions to help you market your business on LinkedIn.

  • Small Business Advertising

    Scale your small business with LinkedIn Marketing Solutions.

  • Business Manager

    Your place to easily manage all your organization’s Ad Accounts and Pages.

Sign in to Campaign Manager

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Resources

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Customer Stories

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Reporting and Analytics

Measure the ROI of your LinkedIn ads
 

Create ad

Get real-time data on your campaign performance and demographic insights from the world’s largest professional network through LinkedIn reporting.

Measure conversions


Use conversion tracking in the LinkedIn ads manager to understand how your ads are driving business results, like generating leads, purchases, and event registrations.

Learn more

Analyze performance


Use LinkedIn analytics tools to compare metrics like clicks, impressions, and social actions, to learn which campaigns and ad creatives are most effective.

Learn more

Understand your audience


Learn more about your audience:

Use campaign demographics to see who engages with your ads. View by traits like job titles, company names, and industries.

Discover the professional traits and content preferences of your website visitors with Website Demographics.

Learn more

Keep a pulse on your biggest opportunities


Use the Company Engagement Report in LinkedIn Campaign Manager to measure engagement with your brand across LinkedIn and your website. See website visits, ad engagement, and organic post engagement by target company.

Learn more

Grow your business with LinkedIn Marketing Solutions

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