Why B2B Marketers Build on LinkedIn

An evidence-based case for why LinkedIn should be a strategic priority in your organization's plans.

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5 New B2B Customer Engagement Strategies

How can B2B marketers get ahead? Here we explore five new customer engagement strategies for the modern era.

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6 Tips for Measuring Your LinkedIn Campaigns

Whether you're new to digital advertising or a marketing pro, this checklist will set you up for success and unlock additional areas for optimization.

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Better LinkedIn Campaign Planning

Identify which solution to use based on your objective and then quickly get started with each of our B2B tools, including Single Image Ads, Carousel Ads, Video Ads and more with these interactive worksheets.

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Return to Growth 2021 Digital Magazine

This magazine pulls together thinking on the changing role of marketing within business strategies - and all the tips and ideas for taking advantage. This wisdom can inform your current strategy.

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3 Characteristics of Engaging B2B Creative

Engaging creative is disruptive, interactive and inspiring. See how brands are winning over eyeballs in these examples.

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Why ROI Measurement Can Wait

77% of marketers are measuring ROI within the first month of their campaign, knowingly trying to prove ROI in a shorter amount of time than their typical sales cycle. In this guide we outline the why and make the case for slower measurement.

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Always On: How to Embrace Evergreen Content

Switch on to the Value of Always-on. This new Pocket Guide will help your content assets work harder for you this year.

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How to talk the Language of ROI

How do you prove the value of your content marketing? With businesses needing to justify spend even more, here’s how to tell your KPIs from your ROI.

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Adobe Growth Story

How Adobe scaled a new type of event on LinkedIn. Discover how the software giant re-invented in-person events for a digital audience.

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VMware Growth Story

Innovation illuminates the buyer journey for VMware. How the cloud computing leader is getting closer to decision-makers – and driving growth.

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Scenario Planning

Scenario planning has emerged as a critical initiative for marketing and business leaders who are seeking a return to growth. Here is a framework to follow.

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All Return to Growth Resources in One Place

These practical guides, worksheets, checklists, and more will help re-ignite your marketing in 2021 and beyond.

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