Thursday, February 13, 2014 2:00pm - 2:45pm
The Social Currency of Content
- Paul Butcher, Head of Digital Communications, Citi
- Lisa Caputo, EVP, Marketing & Communications, Travelers
- Lisa Shalett, Managing Director, Head of Brand Marketing & Digital Strategy, Goldman Sachs
- Johan Jervoe, Global Group Chief Marketing Officer, UBS
- Jill Schlesinger, Business Analyst, CBS News
- Andrew Bowins, Senior Vice President, Corporate & Digital Communications, MasterCard
The fundamental shifts in media technology have forced marketers to reinvent their strategies to build a brand advantage with today’s perpetually connected consumers. Companies that are succeeding have been able to deliver a personalized experience and relevant content. This session will discuss the role that content plays in brand building, creating relevance through a compelling and sustainable narrative, and generating and disseminating content to draw influencers.