Lisa Shalett

Lisa Shalett

Managing Director, Head of Brand Marketing & Digital Strategy, Goldman Sachs

Lisa Shalett

Lisa Shalett is a partner at Goldman Sachs, and the global head of brand marketing and digital strategy, responsible for advertising, marketing, social media, and content creation efforts associated with the corporate brand, brand research, and the gs.com website. Over her 17 years at the firm, Ms. Shalett has had a very diverse career, holding a number of roles across different divisions and regions. A Japanese speaker, she started in 1995 in Japanese equities sales and spent the majority of her career in the Securities Division, in both New York and Japan, most recently as head of international equities and co-head of U.S. institutional sales. She became a partner in 2002. In 2006, she became global COO of compliance, legal, and audit, and, in 2010, assumed her current role in the Executive Office.

She is on the Board of Pine Street, Goldman Sachs’ senior leadership development effort, and a senior sponsor of the Women’s Network and other diversity efforts, and a committed mentor. Prior to joining Goldman Sachs, she worked at Barclays in Japanese Equities Sales, Bertelsmann in music direct marketing (“8 CDs for the price of one, nothing to buy, ever!”), and Fuji Television in Japan, where she helped create Japanese game shows and a home shopping show.  She serves as a Women in America Mentor, a member of Kellogg’s Center for Executive Women’s steering committee, is on the executive board of Women in Media Mentoring, and the advisory board of social enterprise VisionSpring.

Lisa holds a BA degree in East Asian studies from Harvard University and an MBA from Harvard Business School.

Sessions

  • Thursday, February 13, 2014 2:00pm - 2:45pm

    The Social Currency of Content

    • Paul Butcher, Head of Digital Communications, Citi
    • Lisa Caputo, EVP, Marketing & Communications, Travelers
    • Lisa Shalett, Managing Director, Head of Brand Marketing & Digital Strategy, Goldman Sachs
    • Johan Jervoe, Global Group Chief Marketing Officer, UBS
    • Jill Schlesinger, Business Analyst, CBS News
    • Andrew Bowins, Senior Vice President, Corporate & Digital Communications, MasterCard

    The fundamental shifts in media technology have forced marketers to reinvent their strategies to build a brand advantage with today’s perpetually connected consumers. Companies that are succeeding have been able to deliver a personalized experience and relevant content. This session will discuss the role that content plays in brand building, creating relevance through a compelling and sustainable narrative, and generating and disseminating content to draw influencers.