Insights and Research
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Discover key insights, trends, and research on the marketing landscape today.
Trends and thought leadership
Explore the latest industry trends and thought leadership from LinkedIn.
B2B Marketing Trends
Explore our B2B Trends, a compilation of contrarian ideas in marketing. We believe that following these little-known best practices can give you a significant edge over your competition, if you’re brave enough to reject consensus opinion.
Explore the trends
How Thought Leadership Drives Demand Generation
The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study.
Explore the findings
The Long and Short of ROI
Why Measuring Quickly Poses Challenges for Digital Marketers
Industry Insights by Vertical
Dive deeper into the vertical that matters to you.
Use the filter to select an industry and view the insights.
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The Enlightened Tech Buyer
Powering Customer Decisions from Acquisition to Renewal.
LinkedIn for Healthcare Marketers
Who Healthcare marketers can reach and how they can win on LinkedIn.
Tap Into the LinkedIn Lift for Education to Improve ROI
The combination of specific platforms in your marketing mix will also impact ROI – a factor that is not often accounted for in most marketing attribution models.
Explore the LinkedIn Lift Calculator
Estimate how many additional students you can enroll by adding LinkedIn to your marketing mix.
Investing in the Digital Age for Institutional Investors
Media’s Role in the Institutional Investor Engagement Journey.
Explore the research
LinkedIn Members and Electric Vehicles
LinkedIn members are more likely to drive an electric vehicle.
SMB Insights for Australia
Explore the interests and behavior of SMB members in Australia.
View the insights
SMB Insights for South East Asia
Explore the interests and behavior of SMB members in South East Asia.
The Boiling Pot Theory
Discover how reaching your CPL goal takes time and optimizations
Drive Enrollment During the Holiday Season
Our insights show the winter holiday months are some of the best for Higher Education advertisers on LinkedIn
Leading the Narrative for your IPO
Maximize your brand’s valuation by giving investors and stakeholders a clear picture of your brand, value proposition and competitive differentiators
Travel and Tourism on LinkedIn
Discover why LinkedIn is the ideal platform for reaching and engaging travel audiences
Owning the Real Estate Conversation on LinkedIn
Discover how brands can leverage LinkedIn to reach and engage the right audience
Start Ups: Scaling Up with LinkedIn
Start Ups face many challenges. LinkedIn helps businesses grow. Discover how to leverage the platform to help your business scale up
Meeting and Event Planners on LinkedIn
Discover who they are, how to reach them and best engage them
The Coming of 5G
Learn what mid-market IT leaders think about their 5G awareness and adoption plans
What IT leaders think about 5G
This infographic provides a snapshot of United States IT leaders thoughts and actions around the future of 5G
Building a Tech Brand on LinkedIn
Download a copy of the tech brand building playbook to grow your brand today
People Insights Explore audience behavior on LinkedIn and how to best reach the people you care about.
Advertising Insights Maximize the effectiveness of your advertising efforts on LinkedIn.
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