Insights and Research
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Discover key insights, trends, and research on the marketing landscape today.
Trends and thought leadership
Explore the latest industry trends and thought leadership from LinkedIn.
B2B Marketing Trends
Explore our B2B Trends, a compilation of contrarian ideas in marketing. We believe that following these little-known best practices can give you a significant edge over your competition, if you’re brave enough to reject consensus opinion.
Explore the trends
How Thought Leadership Drives Demand Generation
The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study.
Explore the findings
The Long and Short of ROI
Why Measuring Quickly Poses Challenges for Digital Marketers
Industry Insights by Vertical
Dive deeper into the vertical that matters to you.
Use the filter to select an industry and view the insights.
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The Enlightened Tech Buyer
Powering Customer Decisions from Acquisition to Renewal.
LinkedIn for Healthcare Marketers
Who Healthcare marketers can reach and how they can win on LinkedIn.
Tap Into the LinkedIn Lift for Education to Improve ROI
The combination of specific platforms in your marketing mix will also impact ROI – a factor that is not often accounted for in most marketing attribution models.
Explore the LinkedIn Lift Calculator
Estimate how many additional students you can enroll by adding LinkedIn to your marketing mix.
Investing in the Digital Age for Institutional Investors
Media’s Role in the Institutional Investor Engagement Journey.
Explore the research
LinkedIn Members and Electric Vehicles
LinkedIn members are more likely to drive an electric vehicle.
SMB Insights for Australia
Explore the interests and behavior of SMB members in Australia.
View the insights
SMB Insights for South East Asia
Explore the interests and behavior of SMB members in South East Asia.
People Insights Explore audience behavior on LinkedIn and how to best reach the people you care about.
Advertising Insights Maximize the effectiveness of your advertising efforts on LinkedIn.
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